Jean-Claude Van Damme advertises Coors Light: Video
June 17, 2011
Jean-Claude Van Damme has appeared in a new advertising campaign for Coors Light.
The Belgian action star, whose credits include Double Impact, Timecop and JCVD, is seen atop the Rocky Mountains in the 40-second spot video discussing his "rock-solid" frozen underwear.
The 50-year-old explains that he has trouble manoeuvring in his pants, likening his walking to "a man-penguin after an intense mating season".
"When a man's pants freeze as rock-solid as mine, let me tell you my friends, even that was nothing compared to the ice-cold refreshment of a Coors Light," he observes.
Van Damme will reportedly play one of the main villains in Sylvester Stallone's sequel to The Expendables, due out in cinemas on August 17, 2012.
Watch Jean-Claude Van Damme in the new Coors Light commercial below:
Jean-Claude Van Damme