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Van Damme in Aussie DVD mission

  5 November, 2010

Hollywood action hero Jean-Claude Van Damme is to star in a local marketing campaign that encourages people to trade in their old DVDs for new ones and $5 cash back.

The centrepiece of the Sony Pictures Home Entertainment campaign, created by Iris Sydney, is a 30-second TVC spot starring the Belgian actor.

The ad, called “The Great DVD Amnesty”, sees Van Damme accuse Australians of “stockpiling plastic” and features a montage of fight scenes from his movies.

Film fans can purchase titles from the Amnesty Sony Pictures Catalogue Collection at a raft of retailers including Coles, Woolworths and Target.

Source: adnews.com.au

Jean-Claude Van Damme

Source: nymag.com

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