Van Damme in Aussie DVD mission
5 November, 2010
Hollywood action hero Jean-Claude Van Damme is to star in a local marketing campaign that encourages people to trade in their old DVDs for new ones and $5 cash back.
The centrepiece of the Sony Pictures Home Entertainment campaign, created by Iris Sydney, is a 30-second TVC spot starring the Belgian actor.
The ad, called “The Great DVD Amnesty”, sees Van Damme accuse Australians of “stockpiling plastic” and features a montage of fight scenes from his movies.
Film fans can purchase titles from the Amnesty Sony Pictures Catalogue Collection at a raft of retailers including Coles, Woolworths and Target.
Jean-Claude Van Damme